The Effect of Marketing Information System Quality on the Marketing – Related Decision: Applied Study in Jordan

Dmaithan Abdelkarim Almajali
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Dmaithan Abdelkarim Almajali: Zarqa University, Zarqa, Jordan

Journal of Business & Management (COES&RJ-JBM), 2016, vol. 4, issue 2, 93-109

Abstract: This study aimed at investigating the effect of marketing information system quality on the marketing – related decisions in the limited liability companies. The results showed that the hypotheses related to the effect of the quality of marketing information system on both user satisfaction and actual use of the system can be accepted. In addition, the results showed that user satisfaction had a positive effect on the actual use of the system. On the other hand, the mediator user satisfaction variable had no statistical effect on the relation between the quality of the system and the actual use of the system. Finally, recommendations and limitations were presented.

Keywords: Marketing information system; user satisfaction; Actual use (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:jso:coejbm:v:4:y:2016:i:2:p:93-109

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