Factors influencing students’ satisfaction and its impact on their loyalty for the University: Case Study at The University of Jordan-Aqaba Branch

Prof. Dr. Ra’ed Masa’deh, Maram Omar Alsmadi, Ahed Mostafa Ameen Alsmadi, Ala'a Ziad Zayyad and Mohannad Ahmed Almomoni
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Prof. Dr. Ra’ed Masa’deh: University of Jordan-Aqaba Branch, Jordan
Maram Omar Alsmadi: University of Jordan-Aqaba Branch, Jordan
Ahed Mostafa Ameen Alsmadi: University of Jordan-Aqaba Branch, Jordan
Ala'a Ziad Zayyad: University of Jordan-Aqaba Branch, Jordan
Mohannad Ahmed Almomoni: University of Jordan-Aqaba Branch, Jordan

Journal of Social Sciences (COES&RJ-JSS), 2022, vol. 11, issue 1, 1-18

Abstract: This study aimed to measure the impact of several antecedent factors on student’s satisfaction (i.e., academic aspects, non-academic aspects, program issues, reputation, access, quality of university facility, university location and social network services) and the mediator factor of students’ satisfactions' impact on student’s loyalty on the university of Jordan-Aqaba Brunch. Measurement tool was developed to examine the relationship between the study variables. The sample of 379 was used from the university of Jordan-Aqaba brunch students. Results indicated that academic aspects, non-academic aspects, reputation, university location and social network services impacted students' satisfaction directly. In the other hand, program issues, access and quality of university facility did not impact students' satisfaction. However, there was a positive impact of students' satisfaction on students' loyalty.

Keywords: Students' satisfaction; Students' loyalty; University's' environment; The University of Jordan-Aqaba Branch. (search for similar items in EconPapers)
Date: 2022
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