GLOBAL MEDIA AND CULTURAL HYBRIDIZATION IN THE 21ST CENTURY IN NIGERIA

IYORZA (Ph.D) Stanislaus () and Lawrence Ekwok
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IYORZA (Ph.D) Stanislaus: Department of Theatre and Media Studies, University of Calabar, Cross River State, Nigeria

Journal of Social Sciences (COES&RJ-JSS), 2014, vol. 3, issue 3, 408-416

Abstract: This study examines measures employed by global media as they aid cultural hybridization in the 21st century Nigeria. This paper contends that cultural hybridization is an emerging trend which occurs as a result of the romance between two cultures through transnational media communication technologies. This paper also contends that cultural hybridization - the breeding of newer cultures – has occurred in Nigeria with the aid of transnational communications through the global mass media, including satellite and cable television. All these are viewed in this work as developments made possible in the era of postmodernism and globalization. The study also articulates the implications of cultural interaction between Nigerian cultures and foreign cultures and attempts a way forward for stability in the wake of cultural hybridization in the 21st century Nigeria.

Keywords: Transnational Media Technologies; Cultural Hybridization; Particularism and Universalism. (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:jso:coejss:v:3:y:2014:i:3:p:408-416

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