Strategies to enhance early childhood education institution selling point

Sri Wahyuni
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Sri Wahyuni: Faculty of Education, State University of Malang, Indonesia

Journal of Social Sciences (COES&RJ-JSS), 2016, vol. 5, issue 4, 523-539

Abstract: This research was aimed at developing substantve theory about strategies to enhance the selling point of early chilhood education institution. This was conducted in three institutions in Malang, East Java, Indonesia. This research employed qualitatative approach with multisite study design. Data were collected by using interview, observation, and documentation. The analysis was done by using inductive analysis. Results of this research showed that these three institutions used a three-way strategies, which were (1) external strategy by creating identity with inovative and creative program, (2) internal strategy by developing quality services through educators character development, facilities fulfullment, educative media provision, and creation of conducive and pleasant learning environment, and (3) interactive strategy by developing mutual connection among schools, parents, an community, employing the use o connecting book, and easy payment.

Keywords: Strategy; Selling point; Early Childhood Education (search for similar items in EconPapers)
Date: 2016
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