Awareness on political marketing via facebook and political participation

Nimfa R. Marcelo
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Nimfa R. Marcelo: University of Perpetual Help System, Laguna, Philippines

Journal of Social Sciences (COES&RJ-JSS), 2017, vol. 6, issue 2, 235-241

Abstract: Designed with descriptive-correlational method of research, this paper aimed at determining the relationship between the level of awareness on political marketing via Facebook and the level of political participation of thirty (30) selected students who were purposively sampled from those who had their summer classes at the University of Perpetual Help System Laguna for the AY 2015-2016, a week after the May 2016 national elections of the Philippines. Inclusion criteria covered the age of the respondents who were registered voters of the Philippines and had participated in the recently concluded 2016 national elections. Based on the findings of the study, it was concluded that the respondents had high level of awareness on the political marketing via Facebook and had high level of political participation. However, their level of political participation did not depend on their level of awareness on political marketing via Facebook. Future researches are encouraged to conduct another inquiry on political marketing and political issues through increasing not only Facebook usage but also the utilization of other social media platforms such as twitter, Youtube, among others.

Keywords: Awareness; political marketing; facebook; political participation; political marketing via facebook (search for similar items in EconPapers)
Date: 2017
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