R Package clickstream: Analyzing Clickstream Data with Markov Chains

Michael Scholz

Journal of Statistical Software, 2016, vol. 074, issue i04

Abstract: Clickstream analysis is a useful tool for investigating consumer behavior, market research and software testing. I present the clickstream package which provides functionality for reading, clustering, analyzing and writing clickstreams in R. The package allows for a modeling of lists of clickstreams as zero-, first- and higher-order Markov chains. I illustrate the application of clickstream for a list of representative clickstreams from an online store.

Date: 2016-10-20
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Persistent link: https://EconPapers.repec.org/RePEc:jss:jstsof:v:074:i04

DOI: 10.18637/jss.v074.i04

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