STRATEGIC MANAGEMENT PERSPECTIVE ON THE CHALLENGES AND OPPORTUNITIES IN IRAN HEALTH TOURISM

Ismet Esenyel, Serdar Saydam and Azadeh Heshami ()
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Azadeh Heshami: Girne American University, Cyprus

Tourism Research Institute, 2015, vol. 11, issue 1, 24-43

Abstract: Abstract: The tourism industry is one of the world's largest and most efficient economic activity that creates the highest level of added value and directly and indirectly influences other economic & cultural activities...

Keywords: Tourism industry; Health Tourism; Iran; Attracting; Effective; SWOT (search for similar items in EconPapers)
JEL-codes: Z32 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:jtr:journl:v:11:y:2015:i:1:p:24-43

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