ONLINE TRAVEL AGENCIES’ (OTA) PRODUCTS AND SERVICES: COMPLAINTS, BAD REVIEWS AND THE SURVIVAL OF THE TRADITIONAL TRAVEL AGENT AND TOUR OPERATOR. HAVE THE OTAS FORGOTTEN BASIC TOURISM MARKETING PRINCIPLES?

Vitouladiti Ourania ()
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Vitouladiti Ourania: Department of Business Administration-Tourism and Hospitality Management, Technological Educational Institute of Athens (TEI)

Tourism Research Institute, 2016, vol. 15, issue 1, 21-32

Abstract: This article focuses on the current situation of the travel market and the changes that have occurred due to the onset of technology...

Keywords: online travel agents; tour operators; tourism marketing; products and services; reviews (search for similar items in EconPapers)
JEL-codes: Z32 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:jtr:journl:v:15:y:2016:i:1:p:21-32

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