Managing Reputation Online: Engagement with Customer Generated Reviews (Egyptian Travel Agencies Perspective)
Noha Kamel ()
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Noha Kamel: Tourism Studies Department, Faculty of Tourism and Hotels, Alexandria University, Egypt
Tourism Research Institute, 2017, vol. 16, issue 1, 117-134
Abstract:
Nowadays, in an internet-driven world, information travels very fast and instantaneously spreads around the world. Comments, reviews ...
Keywords: Online reputation management; Review Platforms; Customer-Generated Reviews; Review Sites; Tourism Business; Tourism Organization; Egyptian Travel Agencies. (search for similar items in EconPapers)
JEL-codes: Z32 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:jtr:journl:v:16:y:2017:i:1:p:117-134
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