The configuration of the tourism product significance through the print advertising communication technique: then and now

Tsoumas Johannis ()
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Tsoumas Johannis: Technological Educational Institute of Athens, Faculty of Fine Arts and Design, Department of Interior Architecture, Decorative Arts and Design.

Tourism Research Institute, 2017, vol. 16, issue 1, 135-145

Abstract: This paper aims at focusing on the importance of tourism product in postwar Greece - with emphasis on the 1960s and the current period - as it was depicted and promoted ...

Keywords: tourism product; print advertising; 1960s; mass media; current period (search for similar items in EconPapers)
JEL-codes: Z32 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:jtr:journl:v:16:y:2017:i:1:p:135-145

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