Factors and motivations influencing the formation of marketing strategic alliance: Evidence from independent hotels in Egypt

Mohamed Nassar ()
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Mohamed Nassar: Hotel Studies Department, Faculty of Tourism and Hotels, University of Alexandria, Egypt

Tourism Research Institute, 2017, vol. 16, issue 1, 157-175

Abstract: Inter-firm strategic alliance has undergone immense growth in both domestic and international settings in various industries...

Keywords: Marketing strategic alliance; independent hotels; Egypt (search for similar items in EconPapers)
JEL-codes: Z32 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:jtr:journl:v:16:y:2017:i:1:p:157-175

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