The Role of Semiotics in Tourism Destination Branding through Social Media: The Case of Switzerland

Golinvaux Antoine () and Evagelou Ioannis
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Golinvaux Antoine: MCI Group
Evagelou Ioannis: ÉÌÉ International Management Institute Switzerland

Tourism Research Institute, 2017, vol. 16, issue 1, 207-219

Abstract: This paper investigates the use of semiotics in the branding of Switzerland as a tourism destination through social media, and specifically via Facebook...

Keywords: tourism destination; branding; semiotics; social media; Switzerland (search for similar items in EconPapers)
JEL-codes: Z32 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:jtr:journl:v:16:y:2017:i:1:p:207-219

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