Familiarisation Trip - Fam Trip"; An Effective Tool for Touristic Promotion and Development. The Case of the Fam Trips organized by TIF-HELEXPO in the context of the International Tourism Exhibition “Philoxenia 2016” & “Philoxenia 2017”

Kourkouridis Dimitris, Frangkopoulos Yannis (), Dalkrani Vicky and Pozrikidis Kyriakos
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Frangkopoulos Yannis: School of Spatial Planning and Development AUTH, Thessaloniki, Greece
Pozrikidis Kyriakos: HELEXPO SA, Thessaloniki, Greece

Tourism Research Institute, 2017, vol. 16, issue 1, 239-248

Abstract: In the framework of the intense competition developed among touristic destinations, new and effective tools for touristic promotion are constantly ...

Keywords: Familiarization Trip (Fam Trips); touristic promotion; TIF-HELEXPO; Philoxenia (search for similar items in EconPapers)
JEL-codes: Z32 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:jtr:journl:v:16:y:2017:i:1:p:239-248

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