Examining the Athens 2004 Olympic Games Contribution to National Branding, concerning Tourism Promotion: A Holistic Approach

Dimitrios Belias, Maria Charouli, Labros Sdrolias, Efstathios Velissariou, Nikolaos Kakkos (), Ladislav Rolinek, Zuzana Dvorakova, Dimitrios Kyriakou and Georgios Mourgas
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Nikolaos Kakkos: Department of Business Administration, Technological Educational Institute of Thessaly, Larissa, Greece
Zuzana Dvorakova: Department of Management, University of South Bohemia, Czech Republic
Dimitrios Kyriakou: Dept. of Economic Sciences, Aristotle University of Thessaloniki, Greece
Georgios Mourgas: Dept. of Business Administration, T.E.I of Thessaly, Greece

Tourism Research Institute, 2017, vol. 17, issue 1, 140-154

Abstract: The organization of such an important event as the Olympic and the Paralympic Games by a country creates conditions for global popularity ...

Keywords: Nation branding; Olympic Games; Athens 2004; Tourism business (search for similar items in EconPapers)
JEL-codes: Z32 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:jtr:journl:v:17:y:2017:i:1:p:140-154

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