Redesigning the visual identity of the objects displayed in a museum’s gift shop

Eleni Romoudi, Theodosia Fokidou and Georgia Touliatou ()
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Georgia Touliatou: Department of Interior Architecture, Decorative Arts & Design, Technological Educational Institute [TEI] of Athens

Tourism Research Institute, 2017, vol. 17, issue 1, 279-294

Abstract: The relationship of a museum, as a cultural organization, to its gift shop as a commercial product, is more critical than it seems. A contemporary museum ...

Keywords: Redesign; Visual identity; Museum shop; Cultural product; Souvenir (search for similar items in EconPapers)
JEL-codes: Z32 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:jtr:journl:v:17:y:2017:i:1:p:279-294

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