Storytelling as a Tool for Safeguarding and Marketing The Intangibl Cultural Heritage (Ich): The Case of Nubia City, Egypt

Rehab El Gamil ()
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Rehab El Gamil: Tourism Studies Department, Faculty of Tourism and Hotels, Alexandria University, Egypt

Tourism Research Institute, 2017, vol. 18, issue 1, 165-185

Abstract: Over the past decades, the intangible cultural heritage has been alarmed by an increasing number of challenges such as globalization, modernization, economic booms and finally changes in...

Keywords: Intangible cultural heritage; Safeguarding; Marketing; Storytelling; Nubia City. (search for similar items in EconPapers)
JEL-codes: Z32 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:jtr:journl:v:18:y:2017:i:1:p:165-185

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