Assessing the Effect of Customer Relationship Management on Hotels’ Marketing Performance: The Mediating Role of Marketing Capabilities – Evidence from Sharm El-Sheikh, Egypt

Mohammad Nabil Shaaban and Soha Ashraf Ghoneim ()
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Soha Ashraf Ghoneim: Tourism Studies Department, Faculty of Tourism & Hotels, Alexandria University, Egypt

Tourism Research Institute, 2017, vol. 18, issue 1, 84-104

Abstract: Since customers are today’s business’ main component, Customer Relationship Management (CRM) plays a crucial role for creating valid, sustainable base of profitable customers, providing them with customized products...

Keywords: Customer Relationship Management; Marketing Performance; Marketing Capabilities; Hotels in Egypt (search for similar items in EconPapers)
JEL-codes: Z32 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:jtr:journl:v:18:y:2017:i:1:p:84-104

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