Asian perception of the EU after Brexit: the case of Taiwan

Hungdah Su () and Kuo-chun Yeh
Additional contact information
Hungdah Su: National Taiwan University
Kuo-chun Yeh: National Taiwan University

Asia Europe Journal, 2018, vol. 16, issue 4, No 6, 395-421

Abstract: Abstract The Brexit was in general interpreted as damage to the EU image abroad. In order to understand this damage and to propose some remedies for the EU public diplomacy in Asia, the authors conducted a media analysis of mainstream newspapers between May and October 2016 and a general survey between July 2016 and February 2017 in Taiwan. Based upon this analysis and survey, the authors intended to give a picture of EU image in Taiwanese media and people’s perception after the Brexit and find out key factors shaping this image. According to them, EU was frequently reported as a reference rather than a focus in Asian media, of which a majority of reports were neither positive nor negative. Brexit did increase visibility of the EU but in a very negative way. In order to remedy this damage and promote EU image in the aftermath of Brexit, the authors proposed two approaches after an in-depth study of all of those news reports and the general survey. It is suggested that EU should continue to strengthen its bilateral relationship with Asian countries and, at the same time, adopt normative actions on the world stage.

Keywords: Brexit; EU-Asia relations; EU-Taiwan; Public diplomacy (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s10308-018-0516-7 Abstract (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:kap:asiaeu:v:16:y:2018:i:4:d:10.1007_s10308-018-0516-7

Ordering information: This journal article can be ordered from
http://www.springer. ... es/journal/10308/PS2

DOI: 10.1007/s10308-018-0516-7

Access Statistics for this article

Asia Europe Journal is currently edited by Ulrich Volz and Lay Hwee Yeo

More articles in Asia Europe Journal from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().