The Effect of Alternative e-Prices on eBay Book Auctions

Jannett Highfill () and Kevin O’Brien ()

Atlantic Economic Journal, 2009, vol. 37, issue 4, 383-395

Abstract: This paper uses the usual eBay auction variables and some data from ABE and Amazon, namely, lot size and the alternative e-price, the lowest price for a given book on a given site, to examine in the question of how information from ABE and Amazon affects eBay auction outcomes. We find that although lot-size sometimes affects bids and final sale price, the alternative e-price effects are more important. Sellers on eBay set their minimum prices below the alternative e-prices, but the closer the minimum price is set to the alternative e-price, the lower the final sale price. Decomposing this result into bidding versus final sale price per se effects, our evidence suggests that the primary comparison shopping effect is on bidding behavior. Copyright International Atlantic Economic Society 2009

Keywords: Auctions; eCommerce; D44; L81 (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (2)

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DOI: 10.1007/s11293-009-9179-5

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