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The Impact of Fantasy Football Participation on NFL Attendance

Todd Nesbit () and Kerry King ()

Atlantic Economic Journal, 2010, vol. 38, issue 1, 95-108

Abstract: The fantasy sports industry, primarily led by fantasy football, has reportedly grown to 18 million unique players generating over $2 billion dollars annually according to the Fantasy Sports Trade Association. Anecdotal evidence suggests that this impressive growth is also generating increased interest for the sports on which the games are based. We use survey data from the ESPN Sports Poll to determine whether fantasy football participation increases NFL game attendance. The results suggest that fantasy football participants are not only more likely to attend at least one game per year, but also that they attend between 0.22 and 0.57 more games per season. Copyright International Atlantic Economic Society 2010

Keywords: Attendance; Fantasy sports; NFL (search for similar items in EconPapers)
Date: 2010
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