Understanding the effects of pharmaceutical promotion: a neural network approach guided by genetic algorithm-partial least squares

Chee Lim () and Toru Kirikoshi

Health Care Management Science, 2008, vol. 11, issue 4, 359-372

Keywords: Antibiotic; Genetic algorithm; Partial least squares; Neural networks; Optimization; Physicians’ prescribing behavior; Pharmaceutical promotion; Promotional effectiveness; Promotion effects; Promotional spending (search for similar items in EconPapers)
Date: 2008
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://hdl.handle.net/10.1007/s10729-008-9053-z (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:kap:hcarem:v:11:y:2008:i:4:p:359-372

Ordering information: This journal article can be ordered from
http://www.springer.com/journal/10729

DOI: 10.1007/s10729-008-9053-z

Access Statistics for this article

Health Care Management Science is currently edited by Yasar Ozcan

More articles in Health Care Management Science from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().