The Moderator Effect of Communication in Marketing Channels of Distribution; The Case of Car’s Industry in Canada

Jean-Pierre Lévy Mangin (jean-pierre.levy-mangin@uqo.ca), Tamás Koplyay (tamasmichel.koplyay@uqo.ca) and Christian Calmès (christian.calmes@uqo.ca)

International Advances in Economic Research, 2008, vol. 14, issue 1, 48-64

Keywords: Communication; Dependence; Power; Cooperation; Conflict; Satisfaction; LatentVariables; Indicators; Partial Least Squares; Communication; D21; M00; O50; R10 (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (2)

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DOI: 10.1007/s11294-007-9133-8

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