Behavioural-Qualitative Value Drivers in a Variable Interdependent Model for Valuing Brands

Romana Čižinská () and Tomáš Krabec ()
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Romana Čižinská: Škoda Auto University
Tomáš Krabec: Škoda Auto University

International Advances in Economic Research, 2016, vol. 22, issue 1, No 11, 105-106

Keywords: M2 (search for similar items in EconPapers)
Date: 2016
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DOI: 10.1007/s11294-015-9554-8

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