Pedagogical recommendations for internationalizing the undergraduate business curriculum

Gary Praetzel

International Advances in Economic Research, 1999, vol. 5, issue 1, 137-146

Abstract: In higher education, it is taken for granted that internationalization of the curriculum is necessary, but there is little evidence that this objective has been realized. The purpose of this paper is to apply a strategic planning approach to achieve internationalization of the undergraduate business curriculum. Besides achieving curricular objectives, this approach develops new student recruitment possibilities and other revenue-creating opportunities—a vital concern as colleges increasingly face resource constraints. The end result is that the institution emerges with an enhanced image and achieves a leadership position through its unique development of international understanding. Copyright International Atlantic Economic Society 1999

Date: 1999
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DOI: 10.1007/BF02295038

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