Recruitment advertising: The marketing-human resource interface

Gerard Ryan, Marcel Gubern and Inma Rodriguez

International Advances in Economic Research, 2000, vol. 6, issue 2, 354-364

Abstract: The common perception of recruitment advertising is of the "want ads" in the local or national newspapers. Despite the lack of academic interest, in some cases, recruitment advertising has adopted the color, imagination, and creativity of consumer advertising. Some recruiters have recognized the marketing benefits of job ads and the need for a corporate communications policy covering all company communications. This paper examines the limited literature on recruitment advertising. The authors compile a list of characteristics of marketing-oriented recruitment advertisements and apply these to their exploratory analysis of the recruitment section of one popular Sunday newspaper in the United Kingdom. Copyright International Atlantic Economic Society 2000

Date: 2000
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DOI: 10.1007/BF02296114

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