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Consumption of salt rich products: impact of the UK reduced salt campaign

Abhijit Sharma (), Salvatore Di Falco () and Iain Fraser ()
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Abhijit Sharma: Bradford University School of Management

International Journal of Health Economics and Management, 2019, vol. 19, issue 3, No 5, 357 pages

Abstract: Abstract This paper uses a leading UK supermarket’s loyalty card database to assess the effectiveness and impact of the 2004 UK reduced salt campaign. We present an econometric analysis of purchase data to assess the effectiveness of the Food Standard Agency’s (FSA) ‘reduced salt campaign’. We adopt a general approach to determining structural breaks in the time series of purchase data, using unit root tests whereby structural breaks are endogenously determined from the data. We find only limited evidence supporting the effectiveness of the FSA’s reduced salt campaign. Our results support existing findings in the literature that have used alternative methodologies to examine the impact of information campaigns on consumer choice of products with high salt content.

Keywords: Structural breaks; Salt consumption; Low salt campaign effects (search for similar items in EconPapers)
JEL-codes: Q12 Q31 I12 (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1007/s10754-018-9257-9

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