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Conscientious consumers? Personality, preferences and expenditures in the UK

Benjamin Volland ()
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Benjamin Volland: University of Neuchâtel

Journal of Bioeconomics, 2019, vol. 21, issue 2, 71-109

Abstract: Abstract This study explores the relationship between Big Five personality traits and expenditures for food away from home and other leisure activities using data from a large, representative sample of the population in the United Kingdom. Results from a set of simple mediation analyses show that extraversion, openness and agreeableness are the most relevant dimensions for predicting expenditures on both activities, and that the effects of the latter two traits are overwhelmingly mediated by other socio-economic characteristics. Further analyses provide little support for a close relationship between personality traits and preferences over different leisure activities, and thus substantiate approaches that include personality as a constraint into economic models of human behavior.

Keywords: Personality; Five factor model; Expenditures; Leisure; UK (search for similar items in EconPapers)
JEL-codes: D12 (search for similar items in EconPapers)
Date: 2019
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