The Index of Consumer Sentiment toward Marketing: Validation, Updated Results, and Demographic Analysis

John Gaski ()

Journal of Consumer Policy, 2008, vol. 31, issue 2, 195-216

Keywords: Construct validation; Consumer psychology; Consumer welfare; Macromarketing; Marketing and society (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/s10603-008-9066-5

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Journal of Consumer Policy is currently edited by Hans Micklitz, John Thøgersen, Lucia A. Reisch, Alan Mathios and Christian Twigg-Flesner

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