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Consumer Confusion in Internet-Based Mass Customization: Testing a Network of Antecedents and Consequences

Kurt Matzler (), Daniel Stieger and Johann Füller

Journal of Consumer Policy, 2011, vol. 34, issue 2, 231-247

Keywords: Mass customization; Consumer confusion; Usability (search for similar items in EconPapers)
Date: 2011
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Journal of Consumer Policy is currently edited by Hans Micklitz, John Thøgersen, Lucia A. Reisch, Alan Mathios and Christian Twigg-Flesner

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