Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects
Fabrice Larceneux (),
Florence Benoit-Moreau and
Journal of Consumer Policy, 2012, vol. 35, issue 1, 85-104
Keywords: Organic label; Brand equity; Label equity; Cobranding; Perceived quality (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (13) Track citations by RSS feed
Downloads: (external link)
Access to full text is restricted to subscribers.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:kap:jcopol:v:35:y:2012:i:1:p:85-104
Ordering information: This journal article can be ordered from
http://www.springer. ... es/journal/10603/PS2
Access Statistics for this article
Journal of Consumer Policy is currently edited by Hans Micklitz, John Thøgersen, Lucia A. Reisch, Alan Mathios and Christian Twigg-Flesner
More articles in Journal of Consumer Policy from Springer
Bibliographic data for series maintained by Sonal Shukla ().