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Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects

Fabrice Larceneux (), Florence Benoit-Moreau and Valérie Renaudin

Journal of Consumer Policy, 2012, vol. 35, issue 1, 85-104

Keywords: Organic label; Brand equity; Label equity; Cobranding; Perceived quality (search for similar items in EconPapers)
Date: 2012
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Journal of Consumer Policy is currently edited by Hans Micklitz, John Thøgersen, Lucia A. Reisch, Alan Mathios and Christian Twigg-Flesner

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