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Nudging: A Very Short Guide

Cass Sunstein

Journal of Consumer Policy, 2014, vol. 37, issue 4, 583-588

Abstract: This brief essay offers a general introduction to the idea of nudging, along with a list of 10 of the most important “nudges.” It also provides a short discussion of the question whether to create some kind of separate “behavioral insights unit,” capable of conducting its own research, or instead to rely on existing institutions. Copyright Springer Science+Business Media New York 2014

Keywords: Nudging; Behavioural Insights Team; Choice (search for similar items in EconPapers)
Date: 2014
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Journal of Consumer Policy is currently edited by Hans Micklitz, John Thøgersen, Lucia A. Reisch, Alan Mathios and Christian Twigg-Flesner

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