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Nudges Do Not Undermine Human Agency

Cass Sunstein

Journal of Consumer Policy, 2015, vol. 38, issue 3, 207-210

Abstract: Some people believe that nudges undermine human agency, but with appropriate nudges, neither agency nor consumer freedom is at risk. On the contrary, nudges can promote both goals. In some contexts, they are indispensable. There is no opposition between education on the one hand and nudges on the other. Many nudges are educative. Even when they are not, they can complement, and not displace, consumer education. Copyright Springer Science+Business Media New York 2015

Keywords: Nudges; Behavioral regulation; Human agency; Liberty-preserving choices (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/s10603-015-9289-1

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