Reducing the Individual Carbon Impact of Video Streaming: A Seven-Week Intervention Using Information, Goal Setting, and Feedback

B. T. Seger (), J. Burkhardt (), F. Straub (), S. Scherz () and G. Nieding ()
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B. T. Seger: University of Würzburg
J. Burkhardt: University of Würzburg
F. Straub: University of Würzburg
S. Scherz: University of Würzburg
G. Nieding: University of Würzburg

Journal of Consumer Policy, 2023, vol. 46, issue 2, No 2, 137-153

Abstract: Abstract This online intervention study examined whether system- and action-related information alone, together with goal setting, or together with goal setting and feedback helps people change their video streaming activities in a pro-environmental way. The participants (N = 92) documented their video streaming activities for one week prior to the intervention (week 1), three weeks after the onset of the intervention (weeks 2–4), and in a follow-up period two weeks later (week 7). A reduction of greenhouse gas emissions associated with video streaming was observed over the course of the intervention, together with reduced streaming durations and lowered resolution settings across all groups. There were no differences between the groups. It appears that as regards video streaming, information combined with self-monitoring has considerable potential to change individual behaviour and its associated ecological impact.

Keywords: Behaviour change; Video streaming; Climate communication; Goal setting; Feedback (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/s10603-023-09536-9

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