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On the Robustness of the High-Quality Advantage under Vertical Differentiation

Robert Schmidt

Journal of Industry, Competition and Trade, 2006, vol. 6, issue 3, 183-193

Abstract: The idea that the high-quality provider in a vertically differentiated duopoly earns the higher profit (the so-called “high-quality advantage”) appears to be an established fact among economists. This note shows that the high-quality advantage is not a robust feature of vertical differentiation models. A low-quality advantage can be predicted under perfectly plausible assumptions, such as a concave utility–quality and/or a convex unit cost–quality relation. The existence of a high- or a low-quality advantage depends on the nature of the firms’ strategic interaction. Copyright Springer Science + Business Media, LLC 2006

Keywords: vertical differentiation; high-quality advantage; maximum differentiation; covered market equilibrium; non-linearity; L13; L15 (search for similar items in EconPapers)
Date: 2006
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DOI: 10.1007/s10842-006-0029-8

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