Alibaba: Entrepreneurial growth and global expansion in B2B/B2C markets
Syed Tariq Anwar ()
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Syed Tariq Anwar: West Texas A&M University
Journal of International Entrepreneurship, 2017, vol. 15, issue 4, 366-389
Abstract The purpose of this case-based research is to analyze and discuss Alibaba Group (hereafter Alibaba) and its entrepreneurial growth and global expansion in B2B/B2C markets. The paper uses company and industry-specific data and surveys to analyze a fast growing Chinese B2B/B2C firm and its internationalization and expansion in global markets. Findings of the work reveal that in a short time, Alibaba has become a major entrepreneurial icon and global player and continues to grow worldwide because of its well-planned business initiatives and B2B/B2C-based business models. The paper also provides implications in the area of international entrepreneurship and its related areas. International entrepreneurs need to learn from Alibaba’s fast growing business model and dynamic growth because of its competitive platforms and Web-based strategies which helped the company to target small and medium-sized enterprises (SMEs) in global markets. Within the areas of international entrepreneurship and international business, the paper also provides discussion which deals with the changing e-commerce industry and its future growth and developments.
Keywords: Alibaba; B2B/B2C markets; China; Entrepreneurial growth; Expansion; Global; Alibaba; Mercados de B2B/B2C; China; Crecimiento empresarial; Expansión; Global (search for similar items in EconPapers)
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