Economics at your fingertips  

Small firm entry to e-marketplace for market expansion and internationalization: A theoretical perspective

Md. Imran Hossain (), Md Shah Azam () and Mohammed Quaddus ()
Additional contact information
Md. Imran Hossain: University of Rajshahi
Md Shah Azam: University of Rajshahi
Mohammed Quaddus: Curtin University

Journal of International Entrepreneurship, 2021, vol. 19, issue 4, No 6, 560-590

Abstract: Abstract Over the past decades, e-marketplaces have been playing significant roles in the global economic development. The mounting trend of the world’s Internet population offers incredible opportunities for the firms, both large and small, to use the Internet-based e-marketplace applications in view of managing the firm-consumer interactions effectively. Firms’ entry to e-marketplace is resulted in market expansion, internationalization, and resource maximization. This study attempts to construct a theoretical framework to look at the factors affecting small firms’ entry to e-marketplace. Following an interpretive research paradigm, this study first explores various barriers and benefits that small firms face while participating in e-marketplace and validate those factors by analyzing 23 interviews conducted through a semi-structured interview guide. By applying both, inductive and deductive methods, the interpretive analyses build a theoretical framework comprising a range of variables classified as technological, organizational, and environmental factors. The theoretical framework is the guideline and also provides grounding for a quantitative research to the study of small firms’ e-marketplace entry behavior in a wider population. The study concludes with the implications for small firms’ market expansion and internationalization through e-marketplace participation.

Keywords: E-marketplace; Small firm; E-marketplace entry benefits and barriers; Internationalization; Interpretive research paradigm (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link) Abstract (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This journal article can be ordered from
http://www.springer. ... ip/journal/10843/PS2

DOI: 10.1007/s10843-021-00297-5

Access Statistics for this article

Journal of International Entrepreneurship is currently edited by Hamid Etemad

More articles in Journal of International Entrepreneurship from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

Page updated 2022-05-12
Handle: RePEc:kap:jinten:v:19:y:2021:i:4:d:10.1007_s10843-021-00297-5