Challenges faced by minority technology entrepreneurs—women IT entrepreneurs in south africa post-apartheid era

Salifu Yusif (), Matthew Abunyewah () and Michael Odei Erdiaw-Kwasie ()
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Salifu Yusif: James Cook University
Matthew Abunyewah: Charles Darwin University
Michael Odei Erdiaw-Kwasie: Charles Darwin University

Journal of International Entrepreneurship, 2024, vol. 22, issue 3, No 4, 336-372

Abstract: Abstract We explore the challenges women technology entrepreneurs face in South Africa and the role of institutions and societies in contributing to and overcoming these challenges through the lens of Institutional theory. Focusing on IT as a masculine-labelled niche and women as a minority, this study evaluates the impacts of cognitive culture, normative factors, regulatory factors and individual factors on women in IT entrepreneurship. We believe the outcomes of this study provide an example of how reforms impact the backbone of every economy—entrepreneurship, especially in an era where IT has reduced, if not removed, business entry barriers.

Keywords: Entrepreneur; Technology/IT; Women; Minority; South Africa (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s10843-024-00364-7

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