Willingness-to-Pay and Willingness-to-Accept for Risky and Ambiguous Lotteries

Roselies Eisenberger and Martin Weber

Journal of Risk and Uncertainty, 1995, vol. 10, issue 3, 223-33

Abstract: Former studies have shown that people tend to give buying prices that are lower than selling prices. In our study, we investigate if this willingness-to-accept and willingness-to-pay disparity is affected by ambiguity. Using a Becker, DeGroot, and Marschak procedure, we elicit buying, selling, short-selling, and short-buying prices. The results indicate that subjects clearly distinguish between risky and ambiguous lotteries and the different ways in which lotteries are framed. However, the average WTA/WTP ratios are remarkably close for all lotteries considered, as well as for negative and positive framing. Copyright 1995 by Kluwer Academic Publishers

Date: 1995
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