Valuation of Multiple Environmental Programs

John W Payne, David A. Schkade, William H. Desvousges and Chris Aultman

Journal of Risk and Uncertainty, 2000, vol. 21, issue 1, 95-115

Abstract: We examined sequence effects on willingness-to-pay (WTP) when people evaluate a series of environmental goods. Each respondent evaluated five different environmental goods using WTP and four evaluative attitude ratings. There was a strong sequence effect: WTP was much larger for the first good than for goods evaluated afterward. Also, total WTP for the bundle of five goods depended on which good was evaluated first: the more highly valued the first good, the higher the total WTP for the bundle. The attitude ratings are shown to be more statistically efficient than WTP in measuring the relative importance of different environmental goods. Copyright 2000 by Kluwer Academic Publishers

Date: 2000
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