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Marketing Letters

2003 - 2025

Current editor(s): Joel Steckel and Peter Golder

From Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

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Volume 36, issue 1, 2025

Incentive alignment in anchored MaxDiff yields superior predictive validity pp. 1-16 Downloads
Joshua Benjamin Schramm and Marcel Lichters
Data protection and empowering users to control data pp. 17-48 Downloads
Gaurav Jakhu
Correction: Data protection and empowering users to control data pp. 49-50 Downloads
Gaurav Jakhu
What you see is what you get: the impact of blockchain technology transparency on consumers pp. 51-64 Downloads
Matilde Rapezzi, Gabriele Pizzi and Gian Luca Marzocchi
Product recall: a synthesis of multidisciplinary findings, and research directions pp. 65-77 Downloads
Vivek Astvansh, Kersi Antia and Gerard Tellis
Filtering a beauty justification: the effect of filtered selfies on preferences for hedonic versus utilitarian products pp. 79-95 Downloads
Rui Chen, Ting Xu and Yanghan Guo
Is vehicle weight associated with risky driving behavior? Analysis of complete national records pp. 97-120 Downloads
Aviv Steren, Stav Rosenzweig and Ofir D. Rubin
Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products pp. 121-136 Downloads
David L. Alexander and Sarah G. Moore
Looking good and doing good: the effect of self-perceived attractiveness on prosocial behavior pp. 137-151 Downloads
Hongyu Meng and Jun Ye
Patient text reviews and preference estimation pp. 153-170 Downloads
Nah Lee and Richard Staelin
The offer framing effect: a replication and extension pp. 171-182 Downloads
Louisa M. Pfeifer and Thomas F. Schreiner

Volume 35, issue 4, 2024

Don't get embarrassed, get creative! How creative thinking helps mitigate consumer embarrassment pp. 519-531 Downloads
Kristen A. Ferguson and Kelly B. Herd
More of the same: Painful payment methods decrease variety seeking pp. 533-545 Downloads
Liang Huang, Rafay A. Siddiqui and Anastasiya Pocheptsova Ghosh
Online communication styles of narcissistic content and low versus high social media engagement: evidence from Instagram pp. 547-560 Downloads
Jana Gross and Renaud Lunardo
Consumers’ minimum time investments in meaningful consumption pp. 561-573 Downloads
Erin Percival Carter, Lawrence E. Williams and Nicholas Light
Life insurance, loss aversion, and temporal orientation: a field experiment and replication with young adults pp. 575-587 Downloads
Simon J. Blanchard and Remi Trudel
Does the presentation of true costs at the point of purchase nudge consumers toward sustainable product options? pp. 589-602 Downloads
Robert Wilken, Julien Schmitt, Florian Dost and David Bürgin
Participant multitasking in online studies pp. 603-615 Downloads
Neil Brigden
Breaking the news: how does CEO media coverage influence consumer and investor evaluations? pp. 617-634 Downloads
Samuel Stäbler and Prachi Gala
Modeling misinformation spread for policy evaluation: a parsimonious framework pp. 635-649 Downloads
Yiting Deng and Richard Staelin
The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews? pp. 651-666 Downloads
Balázs Kovács

Volume 35, issue 3, 2024

Handmade vs. machine-made: the effects of handmade gifts on social relationships pp. 1-14 Downloads
Xiaoming Fan, Anqi Lai and Hean Tat Keh
Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying pp. 335-351 Downloads
In-Hye Kang and Taehoon Park
Math anxiety effects on consumer purchase decisions: the role of framing pp. 367-380 Downloads
Peter Andersen, Fei L. Weisstein and Kent B. Monroe
Not a good judge of talent: the influence of subjective socioeconomic status on AI aversion pp. 381-393 Downloads
Chunya Xie, Tianhui Fu, Chen Yang, En-Chung Chang and Mengying Zhao
When and why consumers prefer human-free behavior tracking products pp. 395-408 Downloads
Roshni Raveendhran and Nathanael J. Fast
Impacts of chief marketing officer in product recalls pp. 409-421 Downloads
Angela Xia Liu, Yong Liu, Ting Luo and Rui Wang
The impact of brand equity on profit premium in an equilibrium framework pp. 423-438 Downloads
Zsolt Sándor, Attila Szőcs and Matthijs R. Wildenbeest
Attribute ratings and their impact on attraction and compromise effects pp. 439-450 Downloads
Pronobesh Banerjee, Krishanu Rakshit, Sanjay Mishra and Tamara Masters
Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes pp. 451-476 Downloads
Michael Canty, Felix Josua Lang, Susanne Jana Adler, Marcel Lichters and Marko Sarstedt
Should it be my party? Consumer roles in joint experiences pp. 477-488 Downloads
Aleksandra Kovacheva, Cait Lamberton and Eugenia Wu
Continued goal pursuit in time-bound goals pp. 489-501 Downloads
Anish Nagpal, Adwait Khare and Mehdi T. Hossain
Step back in time! A construal level perspective on advertisements using brand longevity cues pp. 503-518 Downloads
Mohamed Didi Alaoui, Fabien Pecot, Altaf Merchant and Mathieu Kacha

Volume 35, issue 2, 2024

Remembering less, or needing less? Age-related differences in the purchase funnel pp. 171-186 Downloads
Philip Mecredy, Malcolm Wright, Pamela Feetham and Philip Stern
The differential impact of uncertainty on the evaluation of material and experiential purchases pp. 187-203 Downloads
Iñigo Gallo, Chadwick J Miller, Nasir Haghighi and Thomas D. Gilovich
Sexually explicit advertisements boost consumer recycling due to moral cleansing goal activation pp. 205-218 Downloads
Matthew D. Meng and Jessica Gamlin
The trivial-task motivation effect: highlighting completion of an initial trivial task increases motivation for the main task pp. 219-230 Downloads
Yangjie Gu, Elaine Chan and Aradhna Krishna
From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products pp. 231-242 Downloads
Sumitra Auschaitrakul, Dan King and Yanfen You
Correction to: From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products pp. 243-244 Downloads
Sumitra Auschaitrakul, Dan King and Yanfen You
Measuring latent individual difference variables with a conjoint design and structural equation modeling pp. 245-257 Downloads
Bert Weijters, Berre Deltomme, Karen Gorissen and Hans Baumgartner
A rose by any other name would smell as sweet? The impact of hierarchical labeling on consumers’ choices in tiered pricing plans pp. 259-273 Downloads
Liangyan Wang, Xun Deng and Haipeng (Allan) Chen
How is retargeting related to purchase incidence, channel choice, and purchase quantity? pp. 275-288 Downloads
Tanya Mark, Tirtha Dhar, Peter C. Verhoef and Katherine N. Lemon
Take me back to the past: the impact of social identity conflict on nostalgic consumption pp. 289-301 Downloads
Menglin Li, Sining Kou, Jun Pang and Wangshuai Wang
The effect of firm size on perceived product healthiness pp. 303-316 Downloads
Beatriz L. Bonetti, Shreyans Goenka and Frank May
What does sustainability mean in the minds of consumers? A multi-country panel study pp. 317-333 Downloads
Frank Goedertier, Bert Weijters, Joeri Van den Bergh and Ole Schacht

Volume 35, issue 1, 2024

Sports fandom in the metaverse: marketing implications and research agenda pp. 1-14 Downloads
Raeesah Chohan and Ellen Schmidt-Devlin
Love is blind: the ironic effect of fans’ experience on taste perception pp. 15-28 Downloads
Jennifer L. Stoner and Maria A. Rodas
On enjoying watching movies in a theatre versus at home: a comparative analysis pp. 29-44 Downloads
Jason Yiu-chung Ho, Jehoshua Eliashberg, Charles B. Weinberg and Berend Wierenga
Embracing the spotlight (effect): how attention received online influences consumers’ offline spotlight biases pp. 45-57 Downloads
Matthew J. Hall
Establishing the link: Does web traffic from various marketing channels influence direct traffic source purchases? pp. 59-71 Downloads
Georgios Filippou, Athanasios G. Georgiadis and Ashish Kumar Jha
Market expansion and the scope of mass customization pp. 73-94 Downloads
Peter-J. Jost
Where is the brand growth potential? An examination of buyer groups pp. 95-106 Downloads
Giang Tue Trinh, John Dawes and Byron Sharp
The overlapping effect: impact of product display on price–quality judgments pp. 107-128 Downloads
Lu Monroe Meng, Tianhui Fu, Shen Duan, Yijie Wang and Yushi Jiang
You ain’t foolin’ me! Imposter judgments in luxury status signaling pp. 129-141 Downloads
Jared Wong, Glen Brodowsky and Foo Nin Ho
The role of product acquisition mode in self- and social-signals of status pp. 143-157 Downloads
Yang (Jenny) Guo, Cait Lamberton and Kelly Goldsmith
A Conceptual replication of the differential price framing effect in the field pp. 159-170 Downloads
Sören Köcher, Markus Husemann-Kopetzky, Marie Schirmbeck, Melina Hess, Fabian Gmeindl and Samuel Hess
Page updated 2025-04-24