Marketing Letters

1999 - 2025

Current editor(s): Joel Steckel and Peter Golder

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Volume 36, issue 3, 2025

(In)attention to attractive brand alternatives pp. 313-325

Danielle J. Brick and Veronica L. Thomas

Easter eggs: Signaling quality via intrinsic motivation pp. 327-340

Matthias Fuchs

Quality signaling and willingness-to-pay: an experimental assessment pp. 341-353

Arusha Ijaz, Jisang Yu, Benjamin Schwab and Jihoon Cho

Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data pp. 355-368

Cecile K. Cho, Hee-Kyung Ahn and Janghyuk Lee

Mass shooting, gender, and housing price disparities pp. 369-383

Yongseok Kim, Junyeol Ryu, Myongjin Kim and Suman Basuroy

How do consumers respond to female electoral victories? Evidence from Indian state elections pp. 385-401

Vishal Narayan and Ishani Tewari

Precision makes tightness better: the interactive effect of interstitial space and number precision on purchase intention pp. 403-416

Na Hou and Han Gong

Innovative glossiness and traditional matteness: Impact of product surface on consumer perception and evaluation pp. 417-431

Ying Ding and Zhi Zhou

When and why consumers prefer androgynous choices pp. 433-448

Niusha Jones, Blair Kidwell and Diego Alvarado Karste

Social identity–based barriers to pro-environmental intentions pp. 449-463

Frank G. Cabano, Noelle M. Nelson and Rachel I. McDonald

How altruistic alternatives reverse the compromise effect pp. 465-479

Amelie Griesoph, Thomas F. Schreiner, Valentyna Melnyk and Holger D. Jänichen

I am religious, therefore I am good: the influence of consumer religiosity on purchase intentions of unethical brands pp. 481-499

Frank G. Cabano and Elizabeth A. Minton

Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation pp. 501-517

Ya-Hui Kuo and Yu-Xian Liao

A meta-analysis of the effects of sponsorship disclosure in influencer marketing pp. 519-532

Xia Liu and Hong Zhao

Incentive alignment in conjoint analysis: a meta-analysis on predictive validity pp. 533-546

Joshua Benjamin Schramm

Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals pp. 547-559

Peter Gibbard and Kelson Sadlier

Correction to: Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals pp. 561-561

Peter Gibbard and Kelson Sadlier

Network externalities, consumer heterogeneity, and optimal monopoly pricing pp. 563-575

Sumit Shrivastav

Impacts of generative AI on user contributions: evidence from a coding Q &A platform pp. 577-591

Xinyu Li and Keongtae Kim

Hmm, the effect of AI conversational fillers on consumer purchase intentions pp. 593-605

Guilin Liu, Maggie Wenjing Liu and Qichao Zhu

Chatbot anthropomorphism might not be the design for all: examining responses to anthropomorphized chatbots by autistic individuals pp. 607-619

Kuan-Chou Ko, Chia-Wei Lin and Zhi-Jun Yeh

Does anthropomorphism devalue luxury? The impact of anthropomorphism on consumers’ evaluations of luxury products pp. 621-635

Lingling Wen and Yanli Jia

Consequences of distinguishing anthropomorphism from animism in experimental manipulations pp. 637-652

Malgorzata (Mags) Karpinska-Krakowiak

How Augmented Reality (AR) impacts consumers’ connection to a brand pp. 653-667

Youjung Jun

When social media sharing backfires: how early sharing intention shapes divergent consumer choices pp. 669-687

Hongjie Sun, Xiaoting Xu and Xiaobing Xu

Find peace: mindfulness messages and their impact on social media engagement and product purchase intention pp. 689-704

Yi He, Ya You and Huifang Mao

Volume 36, issue 2, 2025

Celebrating excellence: insights from the 2024 Paul D. Converse Symposium pp. 183-191

Maria A. Rodas and Ravi Mehta

Creating a beautiful life pp. 193-204

Jennifer Aaker

Advancing the science of marketing pp. 205-214

Greg Allenby

Navigating choices: a framework of consumer search pp. 215-226

Alexander K. Moore and Reid Hastie

The evolving field of consumer research through the lens of its top journals pp. 227-242

Evan Weingarten, On Amir and Andrea C. Morales

A picture’s worth a thousand shares: An empirical analysis of logo sizes in social media posts and their impact on content virality pp. 243-257

Wooyong Jo, Hyejeong Kim and Jeonghye Choi

Are there universal themes in story advertisements? a cross-country study on identification, usage, and attitudes towards story ad themes pp. 259-272

Aruni Ghosh, Madhurima Deb and Amy Errmann

Myopic marketing management and stock performance in the short term: the moderating role of asset turnover pp. 273-287

Evelini Lauri Morri Garcia, Valter Afonso Vieira and Pravin Nath

Simultaneous versus sequential option presentation: A conceptual replication pp. 289-301

Severin Friedrich Bischof, Johannes Bauer and Liane Nagengast

Penny-wise pound-fooling: a replication with extension of the left-digit effect to the context of shrinkflation pp. 303-312

Bart Claus and Mario Pandelaere

Volume 36, issue 1, 2025

Incentive alignment in anchored MaxDiff yields superior predictive validity pp. 1-16

Joshua Benjamin Schramm and Marcel Lichters

Data protection and empowering users to control data pp. 17-48

Gaurav Jakhu

Correction: Data protection and empowering users to control data pp. 49-50

Gaurav Jakhu

What you see is what you get: the impact of blockchain technology transparency on consumers pp. 51-64

Matilde Rapezzi, Gabriele Pizzi and Gian Luca Marzocchi

Product recall: a synthesis of multidisciplinary findings, and research directions pp. 65-77

Vivek Astvansh, Kersi Antia and Gerard Tellis

Filtering a beauty justification: the effect of filtered selfies on preferences for hedonic versus utilitarian products pp. 79-95

Rui Chen, Ting Xu and Yanghan Guo

Is vehicle weight associated with risky driving behavior? Analysis of complete national records pp. 97-120

Aviv Steren, Stav Rosenzweig and Ofir Rubin

Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products pp. 121-136

David L. Alexander and Sarah G. Moore

Looking good and doing good: the effect of self-perceived attractiveness on prosocial behavior pp. 137-151

Hongyu Meng and Jun Ye

Patient text reviews and preference estimation pp. 153-170

Nah Lee and Richard Staelin

The offer framing effect: a replication and extension pp. 171-182

Louisa M. Pfeifer and Thomas F. Schreiner

Volume 35, issue 4, 2024

Don't get embarrassed, get creative! How creative thinking helps mitigate consumer embarrassment pp. 519-531

Kristen A. Ferguson and Kelly B. Herd

More of the same: Painful payment methods decrease variety seeking pp. 533-545

Liang Huang, Rafay A. Siddiqui and Anastasiya Pocheptsova Ghosh

Online communication styles of narcissistic content and low versus high social media engagement: evidence from Instagram pp. 547-560

Jana Gross and Renaud Lunardo

Consumers’ minimum time investments in meaningful consumption pp. 561-573

Erin Percival Carter, Lawrence E. Williams and Nicholas Light

Life insurance, loss aversion, and temporal orientation: a field experiment and replication with young adults pp. 575-587

Simon J. Blanchard and Remi Trudel

Does the presentation of true costs at the point of purchase nudge consumers toward sustainable product options? pp. 589-602

Robert Wilken, Julien Schmitt, Florian Dost and David Bürgin

Participant multitasking in online studies pp. 603-615

Neil Brigden

Breaking the news: how does CEO media coverage influence consumer and investor evaluations? pp. 617-634

Samuel Stäbler and Prachi Gala

Modeling misinformation spread for policy evaluation: a parsimonious framework pp. 635-649

Yiting Deng and Richard Staelin

The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews? pp. 651-666

Balázs Kovács

Volume 35, issue 3, 2024

Handmade vs. machine-made: the effects of handmade gifts on social relationships pp. 1-14

Xiaoming Fan, Anqi Lai and Hean Tat Keh

Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying pp. 335-351

In-Hye Kang and Taehoon Park

Math anxiety effects on consumer purchase decisions: the role of framing pp. 367-380

Peter Andersen, Fei L. Weisstein and Kent B. Monroe

Not a good judge of talent: the influence of subjective socioeconomic status on AI aversion pp. 381-393

Chunya Xie, Tianhui Fu, Chen Yang, En-Chung Chang and Mengying Zhao

When and why consumers prefer human-free behavior tracking products pp. 395-408

Roshni Raveendhran and Nathanael J. Fast

Impacts of chief marketing officer in product recalls pp. 409-421

Angela Xia Liu, Yong Liu, Ting Luo and Rui Wang

The impact of brand equity on profit premium in an equilibrium framework pp. 423-438

Zsolt Sándor, Attila Szőcs and Matthijs R. Wildenbeest

Attribute ratings and their impact on attraction and compromise effects pp. 439-450

Pronobesh Banerjee, Krishanu Rakshit, Sanjay Mishra and Tamara Masters

Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes pp. 451-476

Michael Canty, Felix Josua Lang, Susanne Jana Adler, Marcel Lichters and Marko Sarstedt

Should it be my party? Consumer roles in joint experiences pp. 477-488

Aleksandra Kovacheva, Cait Lamberton and Eugenia Wu

Continued goal pursuit in time-bound goals pp. 489-501

Anish Nagpal, Adwait Khare and Mehdi T. Hossain

Step back in time! A construal level perspective on advertisements using brand longevity cues pp. 503-518

Mohamed Didi Alaoui, Fabien Pecot, Altaf Merchant and Mathieu Kacha

Volume 35, issue 2, 2024

Remembering less, or needing less? Age-related differences in the purchase funnel pp. 171-186

Philip Mecredy, Malcolm Wright, Pamela Feetham and Philip Stern

The differential impact of uncertainty on the evaluation of material and experiential purchases pp. 187-203

Iñigo Gallo, Chadwick J Miller, Nasir Haghighi and Thomas D. Gilovich

Sexually explicit advertisements boost consumer recycling due to moral cleansing goal activation pp. 205-218

Matthew D. Meng and Jessica Gamlin

The trivial-task motivation effect: highlighting completion of an initial trivial task increases motivation for the main task pp. 219-230

Yangjie Gu, Elaine Chan and Aradhna Krishna

From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products pp. 231-242

Sumitra Auschaitrakul, Dan King and Yanfen You

Correction to: From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products pp. 243-244

Sumitra Auschaitrakul, Dan King and Yanfen You

Measuring latent individual difference variables with a conjoint design and structural equation modeling pp. 245-257

Bert Weijters, Berre Deltomme, Karen Gorissen and Hans Baumgartner

A rose by any other name would smell as sweet? The impact of hierarchical labeling on consumers’ choices in tiered pricing plans pp. 259-273

Liangyan Wang, Xun Deng and Haipeng (Allan) Chen

How is retargeting related to purchase incidence, channel choice, and purchase quantity? pp. 275-288

Tanya Mark, Tirtha Dhar, Peter C. Verhoef and Katherine N. Lemon

Take me back to the past: the impact of social identity conflict on nostalgic consumption pp. 289-301

Menglin Li, Sining Kou, Jun Pang and Wangshuai Wang

The effect of firm size on perceived product healthiness pp. 303-316

Beatriz L. Bonetti, Shreyans Goenka and Frank May

What does sustainability mean in the minds of consumers? A multi-country panel study pp. 317-333

Frank Goedertier, Bert Weijters, Joeri Van den Bergh and Ole Schacht

Volume 35, issue 1, 2024

Sports fandom in the metaverse: marketing implications and research agenda pp. 1-14

Raeesah Chohan and Ellen Schmidt-Devlin

Love is blind: the ironic effect of fans’ experience on taste perception pp. 15-28

Jennifer L. Stoner and Maria A. Rodas

On enjoying watching movies in a theatre versus at home: a comparative analysis pp. 29-44

Jason Yiu-chung Ho, Jehoshua Eliashberg, Charles B. Weinberg and Berend Wierenga

Embracing the spotlight (effect): how attention received online influences consumers’ offline spotlight biases pp. 45-57

Matthew J. Hall

Establishing the link: Does web traffic from various marketing channels influence direct traffic source purchases? pp. 59-71

Georgios Filippou, Athanasios G. Georgiadis and Ashish Kumar Jha

Market expansion and the scope of mass customization pp. 73-94

Peter-J. Jost

Where is the brand growth potential? An examination of buyer groups pp. 95-106

Giang Tue Trinh, John Dawes and Byron Sharp

The overlapping effect: impact of product display on price–quality judgments pp. 107-128

Lu Monroe Meng, Tianhui Fu, Shen Duan, Yijie Wang and Yushi Jiang

You ain’t foolin’ me! Imposter judgments in luxury status signaling pp. 129-141

Jared Wong, Glen Brodowsky and Foo Nin Ho

The role of product acquisition mode in self- and social-signals of status pp. 143-157

Yang (Jenny) Guo, Cait Lamberton and Kelly Goldsmith

A Conceptual replication of the differential price framing effect in the field pp. 159-170

Sören Köcher, Markus Husemann-Kopetzky, Marie Schirmbeck, Melina Hess, Fabian Gmeindl and Samuel Hess