Marketing Letters

2003 - 2024

Current editor(s): Joel Steckel and Peter Golder

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Volume 35, issue 4, 2024

Don't get embarrassed, get creative! How creative thinking helps mitigate consumer embarrassment pp. 519-531

Kristen A. Ferguson and Kelly B. Herd

More of the same: Painful payment methods decrease variety seeking pp. 533-545

Liang Huang, Rafay A. Siddiqui and Anastasiya Pocheptsova Ghosh

Online communication styles of narcissistic content and low versus high social media engagement: evidence from Instagram pp. 547-560

Jana Gross and Renaud Lunardo

Consumers’ minimum time investments in meaningful consumption pp. 561-573

Erin Percival Carter, Lawrence E. Williams and Nicholas Light

Life insurance, loss aversion, and temporal orientation: a field experiment and replication with young adults pp. 575-587

Simon J. Blanchard and Remi Trudel

Does the presentation of true costs at the point of purchase nudge consumers toward sustainable product options? pp. 589-602

Robert Wilken, Julien Schmitt, Florian Dost and David Bürgin

Participant multitasking in online studies pp. 603-615

Neil Brigden

Breaking the news: how does CEO media coverage influence consumer and investor evaluations? pp. 617-634

Samuel Stäbler and Prachi Gala

Modeling misinformation spread for policy evaluation: a parsimonious framework pp. 635-649

Yiting Deng and Richard Staelin

The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews? pp. 651-666

Balázs Kovács

Volume 35, issue 3, 2024

Handmade vs. machine-made: the effects of handmade gifts on social relationships pp. 1-14

Xiaoming Fan, Anqi Lai and Hean Tat Keh

Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying pp. 335-351

In-Hye Kang and Taehoon Park

Math anxiety effects on consumer purchase decisions: the role of framing pp. 367-380

Peter Andersen, Fei L. Weisstein and Kent B. Monroe

Not a good judge of talent: the influence of subjective socioeconomic status on AI aversion pp. 381-393

Chunya Xie, Tianhui Fu, Chen Yang, En-Chung Chang and Mengying Zhao

When and why consumers prefer human-free behavior tracking products pp. 395-408

Roshni Raveendhran and Nathanael J. Fast

Impacts of chief marketing officer in product recalls pp. 409-421

Angela Xia Liu, Yong Liu, Ting Luo and Rui Wang

The impact of brand equity on profit premium in an equilibrium framework pp. 423-438

Zsolt Sándor, Attila Szőcs and Matthijs R. Wildenbeest

Attribute ratings and their impact on attraction and compromise effects pp. 439-450

Pronobesh Banerjee, Krishanu Rakshit, Sanjay Mishra and Tamara Masters

Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes pp. 451-476

Michael Canty, Felix Josua Lang, Susanne Jana Adler, Marcel Lichters and Marko Sarstedt

Should it be my party? Consumer roles in joint experiences pp. 477-488

Aleksandra Kovacheva, Cait Lamberton and Eugenia Wu

Continued goal pursuit in time-bound goals pp. 489-501

Anish Nagpal, Adwait Khare and Mehdi T. Hossain

Step back in time! A construal level perspective on advertisements using brand longevity cues pp. 503-518

Mohamed Didi Alaoui, Fabien Pecot, Altaf Merchant and Mathieu Kacha

Volume 35, issue 2, 2024

Remembering less, or needing less? Age-related differences in the purchase funnel pp. 171-186

Philip Mecredy, Malcolm Wright, Pamela Feetham and Philip Stern

The differential impact of uncertainty on the evaluation of material and experiential purchases pp. 187-203

Iñigo Gallo, Chadwick J Miller, Nasir Haghighi and Thomas D. Gilovich

Sexually explicit advertisements boost consumer recycling due to moral cleansing goal activation pp. 205-218

Matthew D. Meng and Jessica Gamlin

The trivial-task motivation effect: highlighting completion of an initial trivial task increases motivation for the main task pp. 219-230

Yangjie Gu, Elaine Chan and Aradhna Krishna

From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products pp. 231-242

Sumitra Auschaitrakul, Dan King and Yanfen You

Correction to: From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products pp. 243-244

Sumitra Auschaitrakul, Dan King and Yanfen You

Measuring latent individual difference variables with a conjoint design and structural equation modeling pp. 245-257

Bert Weijters, Berre Deltomme, Karen Gorissen and Hans Baumgartner

A rose by any other name would smell as sweet? The impact of hierarchical labeling on consumers’ choices in tiered pricing plans pp. 259-273

Liangyan Wang, Xun Deng and Haipeng (Allan) Chen

How is retargeting related to purchase incidence, channel choice, and purchase quantity? pp. 275-288

Tanya Mark, Tirtha Dhar, Peter C. Verhoef and Katherine N. Lemon

Take me back to the past: the impact of social identity conflict on nostalgic consumption pp. 289-301

Menglin Li, Sining Kou, Jun Pang and Wangshuai Wang

The effect of firm size on perceived product healthiness pp. 303-316

Beatriz L. Bonetti, Shreyans Goenka and Frank May

What does sustainability mean in the minds of consumers? A multi-country panel study pp. 317-333

Frank Goedertier, Bert Weijters, Joeri Van den Bergh and Ole Schacht

Volume 35, issue 1, 2024

Sports fandom in the metaverse: marketing implications and research agenda pp. 1-14

Raeesah Chohan and Ellen Schmidt-Devlin

Love is blind: the ironic effect of fans’ experience on taste perception pp. 15-28

Jennifer L. Stoner and Maria A. Rodas

On enjoying watching movies in a theatre versus at home: a comparative analysis pp. 29-44

Jason Yiu-chung Ho, Jehoshua Eliashberg, Charles B. Weinberg and Berend Wierenga

Embracing the spotlight (effect): how attention received online influences consumers’ offline spotlight biases pp. 45-57

Matthew J. Hall

Establishing the link: Does web traffic from various marketing channels influence direct traffic source purchases? pp. 59-71

Georgios Filippou, Athanasios G. Georgiadis and Ashish Kumar Jha

Market expansion and the scope of mass customization pp. 73-94

Peter-J. Jost

Where is the brand growth potential? An examination of buyer groups pp. 95-106

Giang Tue Trinh, John Dawes and Byron Sharp

The overlapping effect: impact of product display on price–quality judgments pp. 107-128

Lu Monroe Meng, Tianhui Fu, Shen Duan, Yijie Wang and Yushi Jiang

You ain’t foolin’ me! Imposter judgments in luxury status signaling pp. 129-141

Jared Wong, Glen Brodowsky and Foo Nin Ho

The role of product acquisition mode in self- and social-signals of status pp. 143-157

Yang (Jenny) Guo, Cait Lamberton and Kelly Goldsmith

A Conceptual replication of the differential price framing effect in the field pp. 159-170

Sören Köcher, Markus Husemann-Kopetzky, Marie Schirmbeck, Melina Hess, Fabian Gmeindl and Samuel Hess

Volume 34, issue 4, 2023

Profitability of behavior-based price discrimination pp. 535-547

Sumit Shrivastav

The adoption and disadoption of electric vehicles by innovators pp. 549-573

Madhavan Parthasarathy and Walfried Lassar

Can power predict consumers’ preferences for aesthetic products? The moderating role of locus of control pp. 575-589

Mengmeng Xu, Hongyan Jiang and Huimin Tan

The impact of commodity taxation on product variety: a multi-category investigation pp. 591-604

Sungtak Hong and Kanishka Misra

Consumer misestimations of small recurring changes vs. a single large lump sum pp. 605-617

Kunter Gunasti and Haipeng (Allan) Chen

The Oversensitivity in Gift-Giving Phenomenon pp. 619-631

Julian Givi and Yumei Mu

Role of music tempo in choosing from large and small choice sets: insights from functional magnetic resonance imaging (fMRI) pp. 633-652

Kaijun Zhang, Hongkun Liu and Jun Ye

CEO inside-debt compensation and strategic emphasis pp. 653-667

Nithya Shankar and Bill B. Francis

Cued-recall asymmetries: the case of brand names and logos pp. 669-684

Sara Loughran Dommer and Jeffrey R. Parker

Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand pp. 685-696

Carina Thürridl and Frauke Mattison Thompson

Need to evaluate as a predictor of creating and seeking online word of mouth pp. 697-712

Mengran Xu, Rebecca Walker Reczek and Richard E. Petty

Platform break-even market share pp. 713-725

Daniel Arce

Personalized subject lines in email marketing pp. 727-733

Laurens Defau and Alexander Zauner

Volume 34, issue 3, 2023

Tighter nets for smaller fishes? Mapping the development of statistical practices in consumer research between 2008 and 2020 pp. 351-365

Antonia Krefeld-Schwalb and Benjamin Scheibehenne

Understanding effect sizes in consumer psychology pp. 367-374

Rodrigo S. Dias, Stephen A. Spiller and Gavan J. Fitzsimons

Are scientific practices improving in consumer research? A glass half-full and half-empty pp. 375-382

Michel Tuan Pham

Great expectations: argument order expectations shape the efficacy of order effects in one-sided advertisements pp. 383-395

Joshua J. Clarkson, Alan D. J. Cooke and Nathanael S. Martin

Expectation-based consumer purchase decisions: behavioral modeling and observations pp. 397-413

Justin Jia, Jia Li and Weixin Liu

How uncertainty affects information search among consumers: a curvilinear perspective pp. 415-428

Sharlene He and Derek D. Rucker

Movie fit uncertainty and interplay between traditional advertising and social media marketing pp. 429-448

Yinan Yu, Liangfei Qiu, Hailiang Chen and Benjamin Yen

Meaningless procedures can be meaningful for information security: consumer use of single and multiple cues in information security inferences pp. 449-461

Yong-Wan Park, Paul M. Herr and Byung Cho Kim

Sentiment deviations in responses to movie trailers across social media platforms pp. 463-481

Ye Hu, Ming Chen and Sam Hui

Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic pp. 483-496

Takumi Tagashira

Social media sentiment polarization and its impact on product adoption pp. 497-512

Ping Zhao, Zhenfeng Ma, Tripat Gill and Chatura Ranaweera

What reviews foretell about opening weekend box office revenue: the harbinger of failure effect in the movie industry pp. 513-534

Pantelis Loupos, Yvette Peng, Sute Li and Hao Hao

Volume 34, issue 2, 2023

Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us pp. 171-187

Vikas Mittal, Kyuhong Han, Carly Frennea, Markus Blut, Muzeeb Shaik, Narendra Bosukonda and Shrihari Sridhar

National customer orientation: an empirical test across 112 countries pp. 189-204

Ofer Mintz, Imran S. Currim and Rohit Deshpandé

An empirical examination of consumer co-creation process pp. 205-222

Kyungwon Lee, Can Uslay and Sengun Yeniyurt

Cultural differences in giving experiential (vs. material) gifts pp. 223-236

Minji Suh and Hyewon Cho

Strategic use of just-below numbers in packaged-foods calorie information pp. 237-250

Robert M. Schindler, Mathew S. Isaac and Rebecca Jen-Hui Wang

The role of presentation order in consumer choice: the abrupt disparity effect pp. 251-268

Kivilcim Dogerlioglu-Demir, Cenk Koçaş and Nilsah Cavdar Aksoy

An investigation of the impact of Black male and female actors on US movies’ box-office across countries pp. 269-291

Verdiana Giannetti and Jieke Chen

Hollywood caught in two worlds? The impact of the Bechdel test on the international box office performance of cinematic films pp. 293-308

Johann Valentowitsch

Bitcoin-denominated prices can reduce preference for vice products pp. 309-319

Joowon Park and Sachin Banker

Understanding non-fungible tokens (NFTs): insights on consumption practices and a research agenda pp. 321-336

Rami Alkhudary, Bertrand Belvaux and Nathalie Guibert

Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers pp. 337-342

Andrija Javor, Monika Koller, Nick Lee and Hans Breiter

How expressing one’s likes and dislikes affects enjoyment: a replication pp. 343-349

Julia Sophia Wittich, Jan R. Landwehr and Daniel Wentzel

Volume 34, issue 1, 2023

Reaching for rigor and relevance: better marketing research for a better world pp. 1-12

Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie K. John, Aparna A. Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole L. Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White

A lure or a turn-off: social media reactions to business model innovation announcements pp. 13-33

Melanie Bowen, Xiaohan Hannah Wen and Shinhye Kim

The impact of touchscreen devices on consumers’ choice confidence and purchase likelihood pp. 35-53

Johannes D. Hattula, Walter Herzog and Ravi Dhar

Is cash perceived as more valuable than digital money? The mediating effect of psychological ownership and psychological distance pp. 55-68

Kun Zhou, Jun Ye and Xiao-xiao Liu

Money for Nothing: The Impact of Compensation on Customers’ Bad-Mouthing in Service Recovery Encounters pp. 69-82

Jasenko Arsenovic, Bo Edvardsson, Tobias Otterbring and Bård Tronvoll

“No, Thanks”: How Do Requests for Feedback Affect the Consumption Behavior of Non-Compliers? pp. 83-97

Dikla Perez, Gal Oestreicher-Singer, Lior Zalmanson and Matthew Matan Rubin

Advertising creativity and its effects: a meta-analysis of the moderating role of modality pp. 99-111

William K. Darley and Jeen-Su Lim

The creative touch: the influence of haptics on creativity pp. 113-124

Claire Heeryung Kim, Kelly B. Herd and H. Shanker Krishnan

Effects of labeling on risk taking in “leveling-up” decisions: ascending versus descending permutations and ending in terminal values pp. 125-138

Haoyu Liu, Lifeng Yang and Duane T. Wegener

Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products pp. 139-153

Ying Ding and Sunxu Xu

“Dark patterns” in online services: a motivating study and agenda for future research pp. 155-160

Julian Runge, Daniel Wentzel, Ji Young Huh and Allison Chaney

Ad expenditures and perceived quality: a replication and extension pp. 161-169

Koushyar Rajavi, Donald R. Lehmann, Kevin Lane Keller and Alireza Golmohammadi