Marketing Letters

1999 - 2025

Current editor(s): Joel Steckel and Peter Golder

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Volume 36, issue 4, 2025

Market outcomes regarding number and types of brand alliance partnerships pp. 705-729

Anthony Koschmann and Faruk Anıl Konuk

Space matters: the effect of product spacing on consumer variety-seeking pp. 731-745

Jung Min Jang, Song Oh Yoon and Cecile K. Cho

The multiple-identity effect: how multiple social identities shape the perception of time pp. 747-761

Menglin Li and Sheng Bi

Giving time or money: which altruism feels more effective? pp. 763-775

Samantha Kassirer and Maferima Touré-Tillery

Correction: Giving time or money: which altruism feels more effective? pp. 777-777

Samantha Kassirer and Maferima Touré-Tillery

Guidelines for creating content when conducting netnographic research pp. 779-792

Gillian Brooks, Giana M. Eckhardt and Marie-Agnès Parmentier

Are autistic individuals more confused when making choices? Choice architecture interventions to reduce choice confusion among individuals with autism pp. 793-809

Nicky Rogge

Platform retailer’s information sharing under hybrid selling pp. 811-822

Yuansheng Wei

A new technique for measuring a firm’s marketing emphasis pp. 823-837

Hoorsana Damavandi, Feng Mai and Vivek Astvansh

Human–AI collaboration for marketing capabilities: a meta-analysis pp. 839-855

Vu Minh Ngo

Dual response in conjoint analysis pp. 857-873

Cheng-Yu Hung, YiChun Miriam Liu, Jeff D. Brazell and Greg M. Allenby

Relationship-sign framing: The sign of attribute relationships influences product preference via perceived relationship magnitude pp. 875-887

Baler Bilgin and Kunter Gunasti

The gift exchange taboo: Givers’ and recipients’ differing views on exchanging a gift for another product pp. 889-902

Julian Givi and Stella Tavallaei

Unpacking olfactory marketing: initial evidence for the positive effects of scented parcels on post-order consumer responses in e-commerce pp. 903-916

Niklas Oberwegner, Fabienne Cantner, Monika Imschloss and Michael K. Zürn

Low pitch and high status: the effects of acoustic pitch on evaluations of status-signaling products pp. 917-932

Kaijun Zhang and Jun Ye

Transparency in mobile apps for value co-creation: how privacy notice communications shape user perception pp. 933-947

Giacomo Gistri, Daniele Scarpi and Niccolò Testi

The power of diversity in online communities pp. 949-962

Anne O. Peschel, Lina F. Jacobsen, Ekaterina Salnikova, Marjia Banovic and Klaus G. Grunert

Diminishing or increasing? Exploring the impact of online movie reviews on consumer demand within and across two sequential release stages pp. 963-1001

Yang Wang, Kangkang Qi and Pei Xu

Identifying a suitable short form to assess Brand Love pp. 1003-1016

Lucy Rose Green and Brad Elphinstone

Variety-seeking and time of day: a replication pp. 1017-1028

Giang Tue Trinh

Do happy people shop more? A replication–extension field study on spending pp. 1029-1040

Evan Polman

Correction: Multiple-Category Decision-Making: Review and Synthesis pp. 1041-1041

Gary J. Russell, S. Ratneshwar, Allan D. Shocker, David Bell, Anand Bodapati, Alex Degeratu, Lutz Hildebrandt, Namwoon Kim, S. Ramaswami and Venkatesh Shankar

Volume 36, issue 3, 2025

(In)attention to attractive brand alternatives pp. 313-325

Danielle J. Brick and Veronica L. Thomas

Easter eggs: Signaling quality via intrinsic motivation pp. 327-340

Matthias Fuchs

Quality signaling and willingness-to-pay: an experimental assessment pp. 341-353

Arusha Ijaz, Jisang Yu, Benjamin Schwab and Jihoon Cho

Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data pp. 355-368

Cecile K. Cho, Hee-Kyung Ahn and Janghyuk Lee

Mass shooting, gender, and housing price disparities pp. 369-383

Yongseok Kim, Junyeol Ryu, Myongjin Kim and Suman Basuroy

How do consumers respond to female electoral victories? Evidence from Indian state elections pp. 385-401

Vishal Narayan and Ishani Tewari

Precision makes tightness better: the interactive effect of interstitial space and number precision on purchase intention pp. 403-416

Na Hou and Han Gong

Innovative glossiness and traditional matteness: Impact of product surface on consumer perception and evaluation pp. 417-431

Ying Ding and Zhi Zhou

When and why consumers prefer androgynous choices pp. 433-448

Niusha Jones, Blair Kidwell and Diego Alvarado Karste

Social identity–based barriers to pro-environmental intentions pp. 449-463

Frank G. Cabano, Noelle M. Nelson and Rachel I. McDonald

How altruistic alternatives reverse the compromise effect pp. 465-479

Amelie Griesoph, Thomas F. Schreiner, Valentyna Melnyk and Holger D. Jänichen

I am religious, therefore I am good: the influence of consumer religiosity on purchase intentions of unethical brands pp. 481-499

Frank G. Cabano and Elizabeth A. Minton

Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation pp. 501-517

Ya-Hui Kuo and Yu-Xian Liao

A meta-analysis of the effects of sponsorship disclosure in influencer marketing pp. 519-532

Xia Liu and Hong Zhao

Incentive alignment in conjoint analysis: a meta-analysis on predictive validity pp. 533-546

Joshua Benjamin Schramm

Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals pp. 547-559

Peter Gibbard and Kelson Sadlier

Correction to: Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals pp. 561-561

Peter Gibbard and Kelson Sadlier

Network externalities, consumer heterogeneity, and optimal monopoly pricing pp. 563-575

Sumit Shrivastav

Impacts of generative AI on user contributions: evidence from a coding Q &A platform pp. 577-591

Xinyu Li and Keongtae Kim

Hmm, the effect of AI conversational fillers on consumer purchase intentions pp. 593-605

Guilin Liu, Maggie Wenjing Liu and Qichao Zhu

Chatbot anthropomorphism might not be the design for all: examining responses to anthropomorphized chatbots by autistic individuals pp. 607-619

Kuan-Chou Ko, Chia-Wei Lin and Zhi-Jun Yeh

Does anthropomorphism devalue luxury? The impact of anthropomorphism on consumers’ evaluations of luxury products pp. 621-635

Lingling Wen and Yanli Jia

Consequences of distinguishing anthropomorphism from animism in experimental manipulations pp. 637-652

Malgorzata (Mags) Karpinska-Krakowiak

How Augmented Reality (AR) impacts consumers’ connection to a brand pp. 653-667

Youjung Jun

When social media sharing backfires: how early sharing intention shapes divergent consumer choices pp. 669-687

Hongjie Sun, Xiaoting Xu and Xiaobing Xu

Find peace: mindfulness messages and their impact on social media engagement and product purchase intention pp. 689-704

Yi He, Ya You and Huifang Mao

Volume 36, issue 2, 2025

Celebrating excellence: insights from the 2024 Paul D. Converse Symposium pp. 183-191

Maria A. Rodas and Ravi Mehta

Creating a beautiful life pp. 193-204

Jennifer Aaker

Advancing the science of marketing pp. 205-214

Greg Allenby

Navigating choices: a framework of consumer search pp. 215-226

Alexander K. Moore and Reid Hastie

The evolving field of consumer research through the lens of its top journals pp. 227-242

Evan Weingarten, On Amir and Andrea C. Morales

A picture’s worth a thousand shares: An empirical analysis of logo sizes in social media posts and their impact on content virality pp. 243-257

Wooyong Jo, Hyejeong Kim and Jeonghye Choi

Are there universal themes in story advertisements? a cross-country study on identification, usage, and attitudes towards story ad themes pp. 259-272

Aruni Ghosh, Madhurima Deb and Amy Errmann

Myopic marketing management and stock performance in the short term: the moderating role of asset turnover pp. 273-287

Evelini Lauri Morri Garcia, Valter Afonso Vieira and Pravin Nath

Simultaneous versus sequential option presentation: A conceptual replication pp. 289-301

Severin Friedrich Bischof, Johannes Bauer and Liane Nagengast

Penny-wise pound-fooling: a replication with extension of the left-digit effect to the context of shrinkflation pp. 303-312

Bart Claus and Mario Pandelaere

Volume 36, issue 1, 2025

Incentive alignment in anchored MaxDiff yields superior predictive validity pp. 1-16

Joshua Benjamin Schramm and Marcel Lichters

Data protection and empowering users to control data pp. 17-48

Gaurav Jakhu

Correction: Data protection and empowering users to control data pp. 49-50

Gaurav Jakhu

What you see is what you get: the impact of blockchain technology transparency on consumers pp. 51-64

Matilde Rapezzi, Gabriele Pizzi and Gian Luca Marzocchi

Product recall: a synthesis of multidisciplinary findings, and research directions pp. 65-77

Vivek Astvansh, Kersi Antia and Gerard Tellis

Filtering a beauty justification: the effect of filtered selfies on preferences for hedonic versus utilitarian products pp. 79-95

Rui Chen, Ting Xu and Yanghan Guo

Is vehicle weight associated with risky driving behavior? Analysis of complete national records pp. 97-120

Aviv Steren, Stav Rosenzweig and Ofir Rubin

Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products pp. 121-136

David L. Alexander and Sarah G. Moore

Looking good and doing good: the effect of self-perceived attractiveness on prosocial behavior pp. 137-151

Hongyu Meng and Jun Ye

Patient text reviews and preference estimation pp. 153-170

Nah Lee and Richard Staelin

The offer framing effect: a replication and extension pp. 171-182

Louisa M. Pfeifer and Thomas F. Schreiner