Marketing Letters
2003 - 2025
Current editor(s): Joel Steckel and Peter Golder From Springer Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing (). Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.
Volume 36, issue 1, 2025
- Incentive alignment in anchored MaxDiff yields superior predictive validity pp. 1-16

- Joshua Benjamin Schramm and Marcel Lichters
- Data protection and empowering users to control data pp. 17-48

- Gaurav Jakhu
- Correction: Data protection and empowering users to control data pp. 49-50

- Gaurav Jakhu
- What you see is what you get: the impact of blockchain technology transparency on consumers pp. 51-64

- Matilde Rapezzi, Gabriele Pizzi and Gian Luca Marzocchi
- Product recall: a synthesis of multidisciplinary findings, and research directions pp. 65-77

- Vivek Astvansh, Kersi Antia and Gerard Tellis
- Filtering a beauty justification: the effect of filtered selfies on preferences for hedonic versus utilitarian products pp. 79-95

- Rui Chen, Ting Xu and Yanghan Guo
- Is vehicle weight associated with risky driving behavior? Analysis of complete national records pp. 97-120

- Aviv Steren, Stav Rosenzweig and Ofir D. Rubin
- Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products pp. 121-136

- David L. Alexander and Sarah G. Moore
- Looking good and doing good: the effect of self-perceived attractiveness on prosocial behavior pp. 137-151

- Hongyu Meng and Jun Ye
- Patient text reviews and preference estimation pp. 153-170

- Nah Lee and Richard Staelin
- The offer framing effect: a replication and extension pp. 171-182

- Louisa M. Pfeifer and Thomas F. Schreiner
Volume 35, issue 4, 2024
- Don't get embarrassed, get creative! How creative thinking helps mitigate consumer embarrassment pp. 519-531

- Kristen A. Ferguson and Kelly B. Herd
- More of the same: Painful payment methods decrease variety seeking pp. 533-545

- Liang Huang, Rafay A. Siddiqui and Anastasiya Pocheptsova Ghosh
- Online communication styles of narcissistic content and low versus high social media engagement: evidence from Instagram pp. 547-560

- Jana Gross and Renaud Lunardo
- Consumers’ minimum time investments in meaningful consumption pp. 561-573

- Erin Percival Carter, Lawrence E. Williams and Nicholas Light
- Life insurance, loss aversion, and temporal orientation: a field experiment and replication with young adults pp. 575-587

- Simon J. Blanchard and Remi Trudel
- Does the presentation of true costs at the point of purchase nudge consumers toward sustainable product options? pp. 589-602

- Robert Wilken, Julien Schmitt, Florian Dost and David Bürgin
- Participant multitasking in online studies pp. 603-615

- Neil Brigden
- Breaking the news: how does CEO media coverage influence consumer and investor evaluations? pp. 617-634

- Samuel Stäbler and Prachi Gala
- Modeling misinformation spread for policy evaluation: a parsimonious framework pp. 635-649

- Yiting Deng and Richard Staelin
- The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews? pp. 651-666

- Balázs Kovács
Volume 35, issue 3, 2024
- Handmade vs. machine-made: the effects of handmade gifts on social relationships pp. 1-14

- Xiaoming Fan, Anqi Lai and Hean Tat Keh
- Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying pp. 335-351

- In-Hye Kang and Taehoon Park
- Math anxiety effects on consumer purchase decisions: the role of framing pp. 367-380

- Peter Andersen, Fei L. Weisstein and Kent B. Monroe
- Not a good judge of talent: the influence of subjective socioeconomic status on AI aversion pp. 381-393

- Chunya Xie, Tianhui Fu, Chen Yang, En-Chung Chang and Mengying Zhao
- When and why consumers prefer human-free behavior tracking products pp. 395-408

- Roshni Raveendhran and Nathanael J. Fast
- Impacts of chief marketing officer in product recalls pp. 409-421

- Angela Xia Liu, Yong Liu, Ting Luo and Rui Wang
- The impact of brand equity on profit premium in an equilibrium framework pp. 423-438

- Zsolt Sándor, Attila Szőcs and Matthijs R. Wildenbeest
- Attribute ratings and their impact on attraction and compromise effects pp. 439-450

- Pronobesh Banerjee, Krishanu Rakshit, Sanjay Mishra and Tamara Masters
- Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes pp. 451-476

- Michael Canty, Felix Josua Lang, Susanne Jana Adler, Marcel Lichters and Marko Sarstedt
- Should it be my party? Consumer roles in joint experiences pp. 477-488

- Aleksandra Kovacheva, Cait Lamberton and Eugenia Wu
- Continued goal pursuit in time-bound goals pp. 489-501

- Anish Nagpal, Adwait Khare and Mehdi T. Hossain
- Step back in time! A construal level perspective on advertisements using brand longevity cues pp. 503-518

- Mohamed Didi Alaoui, Fabien Pecot, Altaf Merchant and Mathieu Kacha
Volume 35, issue 2, 2024
- Remembering less, or needing less? Age-related differences in the purchase funnel pp. 171-186

- Philip Mecredy, Malcolm Wright, Pamela Feetham and Philip Stern
- The differential impact of uncertainty on the evaluation of material and experiential purchases pp. 187-203

- Iñigo Gallo, Chadwick J Miller, Nasir Haghighi and Thomas D. Gilovich
- Sexually explicit advertisements boost consumer recycling due to moral cleansing goal activation pp. 205-218

- Matthew D. Meng and Jessica Gamlin
- The trivial-task motivation effect: highlighting completion of an initial trivial task increases motivation for the main task pp. 219-230

- Yangjie Gu, Elaine Chan and Aradhna Krishna
- From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products pp. 231-242

- Sumitra Auschaitrakul, Dan King and Yanfen You
- Correction to: From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products pp. 243-244

- Sumitra Auschaitrakul, Dan King and Yanfen You
- Measuring latent individual difference variables with a conjoint design and structural equation modeling pp. 245-257

- Bert Weijters, Berre Deltomme, Karen Gorissen and Hans Baumgartner
- A rose by any other name would smell as sweet? The impact of hierarchical labeling on consumers’ choices in tiered pricing plans pp. 259-273

- Liangyan Wang, Xun Deng and Haipeng (Allan) Chen
- How is retargeting related to purchase incidence, channel choice, and purchase quantity? pp. 275-288

- Tanya Mark, Tirtha Dhar, Peter C. Verhoef and Katherine N. Lemon
- Take me back to the past: the impact of social identity conflict on nostalgic consumption pp. 289-301

- Menglin Li, Sining Kou, Jun Pang and Wangshuai Wang
- The effect of firm size on perceived product healthiness pp. 303-316

- Beatriz L. Bonetti, Shreyans Goenka and Frank May
- What does sustainability mean in the minds of consumers? A multi-country panel study pp. 317-333

- Frank Goedertier, Bert Weijters, Joeri Van den Bergh and Ole Schacht
Volume 35, issue 1, 2024
- Sports fandom in the metaverse: marketing implications and research agenda pp. 1-14

- Raeesah Chohan and Ellen Schmidt-Devlin
- Love is blind: the ironic effect of fans’ experience on taste perception pp. 15-28

- Jennifer L. Stoner and Maria A. Rodas
- On enjoying watching movies in a theatre versus at home: a comparative analysis pp. 29-44

- Jason Yiu-chung Ho, Jehoshua Eliashberg, Charles B. Weinberg and Berend Wierenga
- Embracing the spotlight (effect): how attention received online influences consumers’ offline spotlight biases pp. 45-57

- Matthew J. Hall
- Establishing the link: Does web traffic from various marketing channels influence direct traffic source purchases? pp. 59-71

- Georgios Filippou, Athanasios G. Georgiadis and Ashish Kumar Jha
- Market expansion and the scope of mass customization pp. 73-94

- Peter-J. Jost
- Where is the brand growth potential? An examination of buyer groups pp. 95-106

- Giang Tue Trinh, John Dawes and Byron Sharp
- The overlapping effect: impact of product display on price–quality judgments pp. 107-128

- Lu Monroe Meng, Tianhui Fu, Shen Duan, Yijie Wang and Yushi Jiang
- You ain’t foolin’ me! Imposter judgments in luxury status signaling pp. 129-141

- Jared Wong, Glen Brodowsky and Foo Nin Ho
- The role of product acquisition mode in self- and social-signals of status pp. 143-157

- Yang (Jenny) Guo, Cait Lamberton and Kelly Goldsmith
- A Conceptual replication of the differential price framing effect in the field pp. 159-170

- Sören Köcher, Markus Husemann-Kopetzky, Marie Schirmbeck, Melina Hess, Fabian Gmeindl and Samuel Hess
| |