An integrated framework for the design of optimal web banners

Lili Hai, Lan Zhao () and Anna Nagurney

Netnomics, 2010, vol. 11, issue 1, 69-83

Keywords: Web marketing; Banner design; Internet advertising; Optimization; Statistical analysis; Mixed integer programming (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1007/s11066-009-9046-1

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