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Voter’s Perceptions on Candidate Choice for Director of Public Educational Institutions

Lilian Gazzoli Zanotelli (), Emerson Wagner Mainardes () and Rogério Dias Correia ()
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Lilian Gazzoli Zanotelli: FUCAPE Business School
Emerson Wagner Mainardes: FUCAPE Business School
Rogério Dias Correia: FUCAPE Business School

Public Organization Review, 2020, vol. 20, issue 1, No 11, 179-201

Abstract: Abstract This study aimed to verify whether the voters’ perceptions (trust, expertise, attractiveness, image and perceived quality) from the academic community influence voting intention for a director of a public educational institution. The sample consisted of 358 respondents. In the results, there were significant and positive influences between expertise and trust; trust and perceived quality; perceived quality and voting intention; perceived image and attractiveness. It is concluding from this that, in a non-traditional political context, there is a concern by the voters with the quality of their candidates representing them in a management position, such as that of a director.

Keywords: Non-traditional voters’ perceptions; Voting intention; Perceived quality; Trust; Attractiveness; Expertise; Perceived image (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1007/s11115-019-00439-3

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