Balancing Athletic Revenues with Ethical Behavior: Dilemma of NCAA

Neal Turpin () and Steven G. Koven
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Neal Turpin: University of Louisville
Steven G. Koven: University of Louisville

Public Organization Review, 2020, vol. 20, issue 2, No 9, 367-383

Abstract: Abstract The desire to win and make money from college athletics threatens the integrity and reputations of once prestigious universities. These pressures to generate revenue can undermine institutional legitimacy and severely injure perceptions of institutions of higher learning. This study assesses ethical violations in four major college programs. These case studies illustrate how concerns for winning, generating revenue, pleasing alumni, and mollifying boosters override adherence to ethical norms. The paper utilizes a seven-fold taxonomy to assess conduct at high-profile institutions. Abuses indicate that a desire for short-term cash flow can weaken core underpinnings of institutions. The paper offers recommendations for corrective action.

Keywords: Corruption; Ethics; NCAA; Organizational failure (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1007/s11115-019-00445-5

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