Influence of Millennials’ eco-literacy and biospheric values on green purchases: the mediating effect of attitude

Pankaj Tiwari ()
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Pankaj Tiwari: GLA University

Public Organization Review, 2023, vol. 23, issue 3, No 19, 1195-1212

Abstract: Abstract The objective of this study is to find out the effect of eco-literacy and biospheric values on attitudes and intention to purchase green products. To observe this, we developed a study design that includes variables from green consumer behavior literature. We collected data from 447 respondent of public sector banks using a questionnaire survey. Finally, a model including biospheric values, eco-literacy, attitude and purchase intention was validated with a path analysis. The results of this study disclosed a positive effect of green predictors such as eco-literacy and biospheric values of millennial customers on their purchasing attitudes and intentions.

Keywords: Biospheric values; Eco-literacy; Attitude; Purchase intention (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:kap:porgrv:v:23:y:2023:i:3:d:10.1007_s11115-022-00645-6

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DOI: 10.1007/s11115-022-00645-6

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