The Role of AI Self-Efficacy in Religious Contexts in Public Sector: The Social Cognitive Theory Perspective

Naseer Abbas Khan (), Robin Maialeh (), Maria Akhtar and Muhammad Ramzan
Additional contact information
Naseer Abbas Khan: University of Sargodha
Robin Maialeh: Research Institute for Labour and Social Affairs
Maria Akhtar: Zhanghou University
Muhammad Ramzan: Hailey College of Commerce, University of the Punjab

Public Organization Review, 2024, vol. 24, issue 3, No 13, 1015-1036

Abstract: Abstract This study seeks to examine the relationship between religious tour operators' AI-tech trust and Intent to adopt AI decisions through AI self-efficacy. This study also aims to find out the role of AI Chatbots as a moderator in the relationship between the tour operators' AI-tech trust and AI self-efficacy as well as the relationship between tour operators' AI self-efficacy and Intent to adopt AI decisions. This study sample was 182 participants who are leaders of different tourist operators registered with the government of Pakistan and provide religious tour services to the general public to make religious tours to the holy Muslim cities of Iraq, Syria, Saudi Arabia, and Iran. The results provided evidence that AI-tech trust had a significant influence on AI self-efficacy which, in turn, generated a relevant effect on Intent to adopt AI decisions. Moreover, the findings of this study also indicated that AI Chabot to moderate the link between tour operators' AI-tech trust and AI self-efficacy as well as between AI self-efficacy and intent to adopt AI decisions was also proven to be significant.

Keywords: AI-Tech Trust; AI self-efficacy; Intent to adopt AI Decision; AI Chatbot Use; Religious Tour Operators (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://link.springer.com/10.1007/s11115-024-00770-4 Abstract (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:kap:porgrv:v:24:y:2024:i:3:d:10.1007_s11115-024-00770-4

Ordering information: This journal article can be ordered from
http://www.springer. ... ce/journal/11115/PS2

DOI: 10.1007/s11115-024-00770-4

Access Statistics for this article

Public Organization Review is currently edited by Ali Farazmand

More articles in Public Organization Review from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().