The Effect of Organizational Pride on Employee Engagement: The Parallel Mediation Role of Job Satisfaction and Creativity in Northern India

Pooja Mittal () and Anil Kumar ()
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Pooja Mittal: Haryana School of Business, Guru Jambheshwar University of Science and Technology
Anil Kumar: Haryana School of Business, Guru Jambheshwar University of Science and Technology

Public Organization Review, 2025, vol. 25, issue 3, No 40, 1655-1682

Abstract: Abstract The current research investigates the influence of organizational pride on employee engagement, and furthermore, it examines the mediation role of job satisfaction and creativity in context of Northern India. A quantitative research design was adopted, utilizing convenience sampling and a structured questionnaire to gather data from 300 companies in the Industrial sector of Northern India. Partial Least Square structural equation modeling was employed to validate the proposed hypotheses. The results reveal that organizational pride has a significant and positive influence on employee engagement, and both job satisfaction and creativity partially mediate the association of organizational pride and employee engagement.

Keywords: Creativity; Employee engagement; Job satisfaction; Organizational pride; Northern India; Parallel mediation; PLS-SEM (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/s11115-025-00878-1

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