Choosing a media outlet when seeking public approval
Saltuk Ozerturk ()
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Saltuk Ozerturk: Southern Methodist University
Public Choice, 2018, vol. 174, issue 1, 3-21
Abstract This paper considers the media outlet choice of a politician who seeks public approval for a political agenda in a broadcast interview. The available media outlets differ in their “toughness” towards the politician. An interview with a tougher media outlet is more informative, but is also more likely to yield a negative outcome. The choice of the media outlet determines the accuracy of the information that flows to the public and the volume of citizens who consume that information. The analysis shows that (1) politicians who enjoy sufficient popularity are likely to avoid tough media outlets, (2) when seeking approval for controversial agendas, politicians are more likely to appear in tougher outlets.
Keywords: Media outlets; Public approval; Broadcast interview; Strategic politician (search for similar items in EconPapers)
JEL-codes: D72 D83 L82 (search for similar items in EconPapers)
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