Does Additional Campaign Spending Really Hurt Incumbents? The Theoretical Importance of Past Investments in Political Brand Name

Lott, John R,

Public Choice, 1991, vol. 72, issue 1, 87-92

Abstract: The existing literature ignores the fact that the marginal return to current campaign expenditures depends on the candidate's stock of brand name. This simple observation is then used to provide a possible explanation for the negative empirical relationship observed between an incumbent's campaign spending and how well he does. Copyright 1991 by Kluwer Academic Publishers

Date: 1991
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