Campaign Advertising and Political Ambiguity

Henry Chappell

Public Choice, 1994, vol. 79, issue 3-4, 303 pages

Abstract: This paper develops a model to explain candidates' strategic decisions to provide or withhold information about policy positions in the course of an election campaign. The analysis treats this problem as a game of imperfect information. Attention is focused on modeling voter suspicion of candidates whose positions are ambiguous. Specific numerical examples illustrate that candidate decisions about providing information via informative advertising depend upon candidate policy preferences, campaign fund endowments, partisan reputations, and incumbency status. The model also provides theoretical underpinnings for empirical findings regarding the effects of campaign advertising. Copyright 1994 by Kluwer Academic Publishers

Date: 1994
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