Using behavioral insights in early childhood interventions: the effects of Crianza Positiva e-messaging program on parental investment

Juanita Bloomfield, Ana Balsa and Alejandro Cid ()
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Juanita Bloomfield: Universidad de Montevideo
Ana Balsa: Universidad de Montevideo

Review of Economics of the Household, 2023, vol. 21, issue 1, No 5, 95-130

Abstract: Abstract We study whether an e-messaging program rooted on behavioral economics insights and administered on top of a parenting workshop helps improve parental investment and commitment. Treated families received messages thrice a week for 24 weeks. The messages were designed to help parents reorient their attention towards positive parenting goals, simplify parental tasks, and reinforce positive identities. Using an RCT on 24 early childhood centers in Uruguay, we find incremental effects over the workshop on the frequency of parental involvement and parenting quality. Effects range around 0.3 standard deviations and are larger for families experiencing more negative shocks and lower negative identity at baseline, suggesting the program triggered the right channels.

Keywords: Parenting; Child development; Parenting; Stimulation; Evaluation studies; C93; D91; I20 (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (1)

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Working Paper: Using Behavioral Insights in Early Childhood Interventions: the Effects of Crianza Positiva E-Messaging Program on Parental Investment (2019)
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DOI: 10.1007/s11150-021-09593-4

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